Founder & Communications Lead
I founded Bừng Sáng, shaped its content direction and led communications for young people, the LGBTQ+ community and allies.
Community interviews opening conversations about identity and self expression.
Develop messaging and plans for campaigns, podcasts and social content.
Coordinate briefs, production and publishing.
Connect partners and ambassadors to deliver communications.
The artist's team booked Bừng Sáng to publish the album trailer on its Facebook page.
A campaign creating space for young people to share their stories and voices.
My contributionContent direction · Delivery coordination
A conversation series about understanding and being true to yourself.
My contributionTopic direction · Content coordination
Introduce ambassadors and connect their stories with the project's message.
My contributionSocial content · Ambassador coordination
A podcast using personal stories to open conversations with young people.
My contributionContent direction · Publishing coordination
Poster design for portraits, themes and seasonal content.
Tell everyday stories, open conversations and connect branded content with the community.
Young people, the LGBTQ+ community and allies.
Across the project's campaigns, podcasts and social content.
Across the project network.
Supporting community communications.
Nominated in the Gen Z project category.
Content & Brand Communications
Ho Chi Minh City
Facebook content.
Meta metrics as of 14/10/2026
A love story in the stands
A post inspired by a moment in the stands, about love and the right to live authentically.
AudienceYoung people and those who care about living authentically.
Interactions / views
Posted 07/10/2026 · Approximate figures
View postJoydrops × Galaxy Cinema
Introducing a collaboration through a date night story at the cinema.
AudienceYoung people interested in dating and entertainment experiences.
Interactions / views
Posted 12/09/2026 · Approximate figures
View postJackie Njine and RAINBOW
Introducing the album and messaging the freedom to be yourself.
AudienceJackie Njine's audience and the LGBTQ+ community.
Interactions / views
Posted 18/05/2026 · Approximate figures
View postOf these three examples, A love story in the stands has the highest interactions to views ratio: ≈15,6%.